book marketing

Julius Thompson's picture

For three weeks I put myself through a marketing push that has finally made a few dents in the sales of the two published novels in the Julius Thompson Trilogy. I’ve finished the third book, The Ghosts of Atlanta, and I’m in the editing process. I’ve spent the past twelve years developing this trilogy and the Journey is almost over.

PhyllisZimblerMiller's picture

Many book authors decide that they do not need their own book author websites. These authors feel that they can get enough exposure by listing their book on the various online book sites.

Yet, if you are truly interested in giving your book the best online marketing opportunities, you need to have your own book author website.

To begin with, if you use social media networking sites such as Twitter, Facebook and LinkedIn to promote your book, you will want to include a URL link that sends people to a dedicated book author website to show that you are a serious book author.

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HGallagher's picture

On LinkedIn.com today, I was asked whether there is such as thing as “unnecessary marketing material.”

My response:
I think effective marketing material is beneficial, but most cards, fliers, and ‘about me’ material just get tossed. What makes an effective marketing piece? Look to the big PR firms and publicists for examples. They do white-papers and useful articles that take a unique spin on an author’s book, rather than just a blurb about the book.

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