Content Writing Headlines, The Beginning And The End
Many inexperienced writers focus on the body of an article, press release or blog post. They put so much effort into trying to figure out what to say and how they say it, that they tend to neglect how they attract visitors to their content in the first place. This has nothing to do with keyword or HTML strategies used in content writing. This has to do with headlines, and how valuable they are to content.
On or offline, headlines are an essential element to writing. It draws a reader in, and gives them an idea regarding the contents of the blog, article, or press release. For blog posts, headlines are often long winded or down right boring, causing surfers to pass them by.
Headlines are important because they attract attention, and on the Internet, they help improve SEO ranking. Search engine spiders and humans need to know what you are talking about and how it pertains to the keywords they used to find the content. A carefully crafted headline will explain that, and lure readers in for a closer look.
Keywords need to be included in a headline, but the type of keyword and its placement are important. First, if there is a main keyword and several related keywords in the article or blog post, only use the main keyword in the title. Second, place the keyword as close to the beginning of the title as possible. If need be use a colon, or other form of punctuation to make the title flow.
For example, take the headline used in this article. The main keyword is content writing, so that is placed first in the title. Then a colon is used to make the rest of the title cohesive.
The length of a headline is also important. If it is too long it may intimidate readers, and it hurts SEO. A search engine only lists the first 70 characters of a headline, so the rest of a title will be cut off, which looks awkward. Keeping a title to 70 characters will make sure readers can see the entire headline at a glance.
A call to action or a hook to draw readers in is important for a good headline. Many writers use questions or create excitement, such as saying "Weight loss: Secrets to effortless weight loss found". Some writers, on the other hand, believe such tactics are seedy. If a writer doesn't want to use such blatant sales tactics, saying things such as "important tips", or "valuable solutions" will work as well.
When trying to strengthen headlines for content writing, practice is the main tool to implement. A writer can review the headlines of popular blogs, magazines and newspapers to see how they attract readers. Another tip is writing the body of the piece first, to help when brainstorming ideas for a title. Come up with two or three and then choose the best one, and over time the click rate for a blog, press release or article will increase.